Portfolio — Campaign System
Campaign System
A seasonal Campaign System developed to translate a unified concept across multiple Brands within the same Retail ecosystem. While maintaining a consistent structural framework, the visual execution was adapted to reflect each brand's tone, with Bubbles leaning more style-driven and editorial, and Hair Cuttery embracing a more approachable, everyday aesthetic.
Campaign System
Bubbles
A more style-driven and editorial visual approach tailored to a trend-focused audience.
Retail Marketing System
Hair Cuttery
Campaign execution across 500+ locations. Marketing assets, retail communication, and digital content designed for an approachable, everyday aesthetic.