Bubbles

Overview

Bubbles is a premium salon brand operating alongside Hair Cuttery under the same family of brands. The challenge was creating a seasonal campaign system that felt distinctly Bubbles — elevated, modern, and brand-specific — while sharing production infrastructure with sibling brands.

I developed a unified email marketing system that translated seasonal concepts across both brands simultaneously, maintaining each brand's individual voice and visual identity while streamlining execution for the marketing team.

Working within a shared brand family, I built a campaign framework that allowed both Bubbles and Hair Cuttery to run seasonal promotions from the same strategic concept while maintaining distinct visual identities.

Each seasonal campaign was designed to work across email, in-salon signage, and digital touchpoints — giving the marketing team a complete, ready-to-execute toolkit for every promotion.

The email system was built for efficiency: modular templates that could be updated quickly for each new promotion without rebuilding from scratch, keeping the brand consistent while reducing production time.

The result was a scalable campaign infrastructure that the team could run season after season with confidence and consistency.